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A new company, Madhens, is planning to auction off image ad space on web pages for a set period of time.
Ad space is auctioned by the day, week or month, TechCrunch reports. Advertisers can see their traffic stats in real time and compare them with previous ads that have run in the same space.
Publishers can veto the auction winning ad in the final 24 hours before it is run. If they veto the ad, a Madhens ad takes its place for the duration of the timeshare.
Through August, the revenue split goes 90 percent to site publishers, 10 percent to Madhens. In the future, an 80/20 split is expected.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
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The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
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Though the study,…
