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Starbucks is halfway through its first major foray into mobile marketing, encouraging people to use their camera phones as part of a scavenger hunt.
Participants in the promotion - the “Starbucks Summer Pursuit” quiz and sweepstakes - receive SMS questions and reply via text or by sending a picture of the answer, writes ClickZ (via MarketingVOX). Questions and clues relate to summer or the brand; for example, “Two p’s, two c’s and no h. I’m hard to spell, but easy to drink”: (answer, “Frappuccino”). To join the promotion, players text-message “SUMMER” to 66268.
Starbucks is supporting the promotion with keyword buys, outdoor advertising, invitations distributed at stores and events, and an email blast to some two million Starbucks fans. Five players will be chosen at random for a scavenger hunt in New York City; the winner will receive a trip for two to Costa Rica.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
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CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
