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XM Satellite Radio has reduced its year-end forecast from 8.5 million subscribers to between 7.7 million and 8.2 million. The company blamed the reduction on marketplace dynamics and regulatory uncertainties, according to Mediaweek. XM originally predicted 9 million subscribers by the end of the year, but reduced that forecast in May to 8.5.
XM made the announcement in conjunction with its second-quarter earnings report, and said it would refine the range at the end of the third quarter once it has a better sense of “regulatory process and availability of product for the fourth quarter,” XM said in a statement. The company announced at the same time that it has surpassed 7 million subscribers.
A recent study from Targetbase, a unit of Omnicom Group, showed that consumers seem to be confused by exactly what satellite radio is and what it offers.
The company named Nate Davis, a member of XM’s Board, to the newly created position of president and COO earlier this week.
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The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
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Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
