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The Boston Redevelopment Authority has rejected a proposal for an 80-foot-wide billboard with the capability to play video, along with a 7-foot-tall, 240-foot-long message strip with crawling announcements and ads.
The billboard was proposed for TD Banknorth Garden, a sports and entertainment arena, but the city allows such signs only in entertainment districts including Lansdowne Street near Fenway Park and the theater district, according to the AP (via TheBostonChannel.com). TD Banknorth owners said they planned to use the sign, which would have cost about $5 million to install, mainly for still advertisements, though it would be capable of playing video.
Neighborhood groups met with city officials and argued that the sign would detract from the Zakim bridge and Boston skyline and that it would likely cause serious automobile accidents on that part of the highway.
The city would have received about $100,000 per year in real estate taxes from the sign.
Cleveland, Hartford and New Orleans allow video displays along highways, similar to those rejected in Boston, according to the article.
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