The 7th Annual Sunset Strip/Times Square Billboard Awards were held recently in West Hollywood with the two top awards, Billboard of the Year and Tall Wall of the Year, going to creative on the Strip. “Weeds” from Showtime won Billboard of the Year and “Glove Tree (GAP)” won Tall Wall of the Year. Both were on CBS Outdoor billboards.
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A federal judge recently rejected a request for an injunction against the McClatchy Company for the sale of three of its newspapers - the San Jose Mercury News, Contra Costa Times and Monterey Herald, Reuters reports (via Yahoo).
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Ziff Davis Holdings has decided to sell Ziff Davis Media, publishers of PC Magazine and Baseline, as well as a variety of online, tech-focused products.
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Three major newspapers, The Washington Post, The New York Sun and The Daily Oklahoman, recently started using an online contractor, Inform.com, to retrieve news, blog sites, and information links that will run alongside or within content on their own websites.
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Worldwide media-based ad spend is projected by GroupM to increase 6.1 percent, to $367 billion, this year; and marketing services (e.g., PR, direct, promotion, sponsorships) are expected to grow 6.3 percent, to $306 billion.
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Martha Stewart Living Omnimedia is getting back into the direct mail business in a new way, partnering with floor covering manufacturer InterfaceFlor to manufacture a line of Martha Stewart-branded carpet tiles.
Regis Philbin will not go forward with ABC’s planned revival of This Is Your Life, though the network may still choose to revive the show without Philbin.
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Jason Kushner, a 25-year-old New York University law student, recently bought the New York Observer for $10 million, Media Life reports.
Toyota has created made-for-mobile, branded videos - and launched a TV campaign to send viewers to watch them on their mobile phones.
The HD Digital Radio Alliance is launching a new creative and branding initiative today, including the rollout of a new brand identity and tagline, new advertising creative, online marketing elements and the involvement of new agency and retail partners, the Alliance announced. The initiative is a part of the HD Digital Radio Alliance’s $200 million dollar advertising campaign which was announced in December.
The Boston Globe will begin selling ads on the covers of its Business, Sunday, Real Estate, Sports and Food sections beginning as early as August 6.
The debut episode of NBC’s fall show, Heroes, will be offered for screening for free at iTunes beginning September 1 and will be aggressively promoted in movie theaters.
The direction of online initiatives is the most interesting trend in newspapers, according to media buyers and planners, ranking ahead of any other issue including circulation.
