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The debut episode of NBC’s fall show, Heroes, will be offered for screening for free at iTunes beginning September 1 and will be aggressively promoted in movie theaters.
The move is part of an overall marketing deal with in-theater media company National CineMedia and Nissan North America, which is the exclusive sponsor of the series broadcast premiere, MediaPost reports. Co-branded promotional cards will be given away at box offices of AMC, Cinemark and Regal Entertainment Group theaters across the country. Users can then use the cards to download the show for free rather than paying the usual $1.99 per episode charge.
National CineMedia will also run 10-second spots for Heroes in theaters throughout August, and select theaters will preview a 2:30 content segment of the show. Heroes will also be promoted in theater lobbies on plasma screens and on popcorn bags.
Cinema advertising revenue grew 20.6 percent to almost $528 million in 2005. That growth was down slightly from 23 percent reported in 2004. Lobby-based promotions increased 17.6 percent.
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Though the study,…
