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Following the lead of the New York Times, the Wall Street Journal and the Boston Globe, the Los Angeles Times will begin selling advertising on the front pages of some sections.
The move is designed to boost revenue at a time of steep losses: last month, parent Tribune Co. of Chicago reported a 62 percent drop in Q2 profits and accelerating circulation declines at its papers, writes the Los Angeles Times. The ads will run across the bottoms of the front pages of the Calendar, Sports, Business and Sunday Travel sections.
Times editor Dean Baquet expressed concern about the fact of ads running on the front of the Calendar section, pointing out that if a movie ad was run adjacent to a review of the film, it might give the appearance that the coverage had been compromised.
Newspapers used to run ads on the front pages of sections, but the practice was abandoned by the last half of the 20th century in this country (though it continues in Europe and elsewhere).
Baquet said he was reassured that there would be ways to set the ad apart from the editorial content, and added that the practice was more an issue of tradition than of ethics.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
