»

‘Chicago News Sun’ Wakes up Early, Goes Tabloid

The Chicago suburban newspaper, The News Sun, recently changed its layout from a broadsheet to a tabloid, and is now delivered in the morning rather than the evening, Editor & Publisher reports.

Related topics: Print...    email this    permanent link

DMers Show Increases in Second Quarter

Financial reports for several businesses show an increase in sales during the second quarter of this year, Multichannel Merchant reports.

Related topics: Planning, List Marketing, Direct, Print...    email this    permanent link

ShopSmart Mag Offers Women a Good Deal

A new shopping magazine for Women, ShopSmart, has recently arrived at the newsstands. From the publishers of Consumer Reports, the magazine offers women a new perspective on shopping.

Related topics: Women, Print...    email this    permanent link

‘Anti-War’ Billboards Promote Documentary on Lennon

Lionsgate, an independent film distributor, will be using anti-war billboards in New York and Los Angeles to promote its new documentary on John Lennon, Reuters reports (via Yahoo).

Wachovia: Newspaper Auto Ads Down

Wachovia Securities analyst John Janedis says that automotive advertising may continue to decline.

Related topics: Print...    email this    permanent link

Women’s Entertainment Ratings Boost Attracts Sponsors

High ratings in women’s programming have attracted some new sponsors to Women’s Entertainment (WE) for this summer.

Outdoor Advertising Gaining Ground

According to figures released recently by the Outdoor Advertising Association, out-of-home advertising rose 8.9 percent in June.

Natoli Resigns from Philly Newspapers

Joe Natoli, publisher for The Philadelphia Inquirer and Philadelphia Daily News since January 2004, recently announced that he will be resigning.

IAB Developing Click Measurement Guidelines

The Interactive Advertising Bureau is putting together a working group of member companies, including the biggest search players, to come up with guidelines and standards for defining and measuring clicks.

MediaCom Wins Prudential Account

Prudential recently announced that MediaCom will take over the media buying and planning for its Prudential, Egg and M&G investment brands.

advertisement

DMA Argues against Streamlined Sales and Use Tax

The Direct Marketing Association argued against a bill making the Streamlined Sales and Use Tax Agreement mandatory, in a U.S. Senate subcommittee hearing July 25.

Media Audit: NPR Fourth Most Listened-to Format

Ranks just behind news/talk

A study conducted by The Media Audit shows that National Public Radio ranks as the fourth most listened-to radio format.

Related topics: Feature, Planning, Buying, Radio...    email this    permanent link

Sirius Revises Subscriber Numbers Upward

Sirius has increased its forecast for subscribers by year-end from 6.2 million to 6.3 million, Mediaweek reports.

Google Aims High with Satellite Radio Ad Deal

Google has gone not only from online advertising to offline with print and radio ads, but it’s aiming higher - way, way up, in fact - announcing an ad deal with XM satellite radio.

Pew: Most Viewers Distrust Network, Cable News Sources

The latest study from the Pew Research Center for People and the Press has found that only 23 percent of adults surveyed believe all or most of what they see on NBC News and only 22 percent believe all or most of what they see on ABC or CBS News.

Smithsonian Publishing Expands Web Division

In a major overhaul and expansion of its online properties, Smithsonian Publishing today announced the creation of the Online Publishing Group. The Group will be responsible for content and business development for the Smithsonian Publishing websites Smithsonian.com and Airandspacemagazine.com.

MARKETING JOBS
advertisement