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Ranks just behind news/talk A study conducted by The Media Audit shows that National Public Radio ranks as the fourth most listened-to radio format.
According to the study, based on 114,035 adults conducted by telephone in 85 cities between 2005 and 2006, public radio currently has an adult audience base that is 75 percent as large as the next most popular format, news/talk radio, MediaPost reports.
The finding is surprising in that, contrary to popular belief, it shows that the audience for public radio has been expanding, not eroding.
The Media Audit, which uses a smart cell-phone-based measurement system, is one of two major research firms competing in the radio industry to develop a new, portable measurement system. The other firm, Arbitron, recently signed a long-term agreement with CBS Radio for its portable people meter-based radio ratings service.
Clear Channel Radio will keep pres and CEO John Hogan on for at least five more years, and has promoted four members of its senior management team.
On the ops side, Mark Kopelman and George Toulas have been promoted to…
Sports Illustrated has created an online auction, powered by eBay, to sell some of its inventory across print, digital and events media in order to give the sales force more time to sell more effectively.
Parent company Time Inc. hopes…
Today, FreeRange launched its Mobile Publishing Platform, which boasts clients like PaidContent, Fierce Markets and The Wall Street Journal Digital Network.
The platform serves mobile coverage and branded content across BlackBerry, iPhone, Windows Mobile, Symbian and Palm devices, writes MarketingVOX.
Content is…
ABC may have a tough time keeping its No. 1 slot in the upcoming fall season. Fox, which has handily beat the competition in recent years in the later part of the season thanks in large part to hits like…
Advertisers will spend $505 million on online video advertising in 2008, according to a downward-revised projection by eMarketer, which said the significant drop was “due to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer’s benchmark…
Young Hispanics want social media that’s delivered in a bilingual environment, says Boston-based social media company Communispace.
The company reached that conclusion via a study of 1,000 consumers that looked at how Hispanic consumers participate in web-based forums. The study…
