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The latest study from the Pew Research Center for People and the Press has found that only 23 percent of adults surveyed believe all or most of what they see on NBC News and only 22 percent believe all or most of what they see on ABC or CBS News.
This is a continuation of a downward trend that began in the mid-80s, reports Mediaweek. In 1998, 30 percent of those surveyed believed what was reported on NBC and ABC, while 28 percent had faith in CBS.
Cable news is following the same trend: in ‘98, CNN was given a 42 percent approval rating, which has dropped to 28 percent this year. Fox News Channel, which was added to the Pew study in 2000, had a 26 percent approval rating that year, as opposed to 25 percent now.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
