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High ratings in women’s programming have attracted some new sponsors to Women’s Entertainment (WE) for this summer.
Sponsor deals include product placement as well as and linear and online elements, Mediaweek reports.
The interest by sponsors follows WE’s strongest season, which is poised to break records in all key demos including women 18-49, women 25-49 and women 25-54.
Bank of America will be sponsoring Platinum Weddings, a weekly half hour series highlighting high-end nuptials. The Sandals Resorts will sponsor Bride vs. Bride, a competition series which debuts August 6 at 9:00 p.m. Both Liberty Mutual and Hewlett-Packard will sponsor She House, a microseries on Monday night. They will join returning sponsors, Payless Shoes and Bissell, as part of separate deals and product placement, according to the article.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
