Companies that Go Green Face Advertising Challenges
Sixty-four percent of respondents in a study by Landor Associates couldn’t name a green brand. Even worse, Fifty-one percent who claimed to be in the green camp couldn’t point to one.
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Sixty-four percent of respondents in a study by Landor Associates couldn’t name a green brand. Even worse, Fifty-one percent who claimed to be in the green camp couldn’t point to one.
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USA Basketball, responsible for the selection and fielding of USA teams in international competition, including the upcoming FIBA World Championship, has signed on five advertisers as marketing partners.
Nielson National Research Group and Broadway.com have recently formed a partnership to create Live Theatrical Events, a marketing research firm specializing in Broadway and off-Broadway Theater.
Following a trend to help boost decreasing revenues, The Baltimore Sun will begin placing ads on front sections of its newspaper.
Some large book publishers are running the equivalent of movie trailers on the web to attract new audiences to their books.
Fox network has recently committed to a new comedy series written by Amy Sherman-Palladino, the creator of Gilmore Girls.
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Adults with DVRs in the home actually do watch more TV, at least according to a new client advisory from Nielsen.
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Beginning September 1, politically liberal talk radio Air America will change its flagship station from WLIB to WWRL-AM owned by Access 1.
TV and outdoor seem to be propelling CBS Corp.’s growth, while radio is bringing the company - in its second quarter reporting as a stand-alone group since its split from Viacom - down.
The four-state barcode, which was to be used strictly on a voluntary basis, will be required in order to receive automation discounts in 2009.
MTV Networks will acquire Y2M: Youth Media & Marketing Networks, the parent of College Publisher, and will fold it into its MTVU operations.
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