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Sixty-four percent of respondents in a study by Landor Associates couldn’t name a green brand. Even worse, Fifty-one percent who claimed to be in the green camp couldn’t point to one.
Agencies are finding that marketing is a challenge in the eco-arena, Mediaweek reports. Companies that claim to be environmentally conscious, but their actions show otherwise, are called out for greenwashing. Ford was recently pegged this way. Advertisers are trying to find ways to prove green credentials, such as DaimlerChrysler, Alcoa and AbTech which are paying up to $5,000 dollars per sign to put their logos on billboards in Washington that carry environmental messages.
Other companies getting into the green act include Dow Chemical and its “Human Element” campaign, Shell Oil which recently launched a $30 million marketing campaign, via JWT, Houston, about its higher quality fuel, less polluting fuel, and General Electric with its ongoing “Ecomagination” effort that focuses on the need for cleaner, more efficient sources of energy, reduced emissions and abundant sources of clean water.
“Green is green as in the color of money,” says Judy Hu, global executive director of advertising and branding at General Electric. “It is about a business opportunity, and we believe we can increase our revenue behind these Ecomagination products and services.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
