»
Nielson National Research Group and Broadway.com have recently formed a partnership to create Live Theatrical Events, a marketing research firm specializing in Broadway and off-Broadway Theater.
The Nielsen partnership, which began in January, 2005, is using research techniques such as data-mining and the internet to reach hundreds of theater goers, and their methods are changing the way theaters, both on and off-Broadway, market themselves, reports the New York Times.
The firm, Live Theatrical Events will offer a Hot List, a biweekly survey of theatergoers who rate which actor they would like to see on stage, a Tracking Service using online polls asking what shows people are aware of or interested in, and a Syndicated Service of research data available for $750 dollars per month.
According to the article, Live Theatrical Events utilizes its partnership with Broadway.com which allows the firm access to hundreds of theatergoers and information about their theatergoing habits. For instance, if a producer wants to know if a show’s new advertising poster will appeal to middle-aged women outside New York who have seen Mamma Mia twice, Broadway.com can get hold of 200 of them online. For Broadway producers, the arrival of a research firm with the weight of Nielsen behind it is a powerful event.
Joseph Craig, the managing director of the firm, worked as a marketing analyst for Nielsen. Since the firm opened, Craig says he has done market research for at least 60 different shows, on and off Broadway, around the country and overseas.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
