Foster’s Shifts TV Ad Spend to Online
Australian brewer Foster’s will shift all its ad spending from TV to the web, according to the Wall Street Journal.
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Australian brewer Foster’s will shift all its ad spending from TV to the web, according to the Wall Street Journal.
Snowboard Magazine has entered into a long-term partnership with Storm Mountain Publishing Company, publisher of Freeskier Magazine, and will continue to publish issues for the upcoming 2006/2007 winter season and beyond.
A Madison Avenue task force has officially announced plans for testing an electronic media marketplace where users can buy and sell TV ads.
Hachette Filipacchi Media’s Car and Driver is working with Revenue Science to deliver behavioral targeting services for CarandDriver.com’s advertisers beginning Monday, August 7.
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Entravision has sold its Dallas radio stations to Liberman Broadcasting of Dallas for $95 million.
The increasing availability of HD Digital Radio throughout the US has resulted in an explosion of new Hispanic-oriented channels.
In the latest sign of bad news for email direct marketers, more than on in three consumers use the spam button on their email client to unsubscribe from email lists they have voluntarily joined.
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