»
Hachette Filipacchi Media’s Car and Driver is working with Revenue Science to deliver behavioral targeting services for CarandDriver.com’s advertisers beginning Monday, August 7.
According to the companies, Revenue Science’s service will enable www.CarandDriver.com to extend its in-market inventory, increasing the volume of high-value impressions available to advertisers who want to reach the company’s audience anywhere on the site.
“Revenue Science is the long-acknowledged leader in behavioral targeting for automotive media, and our new relationship will enable www.CarandDriver.com to not only expand our online inventory but to more importantly give advertisers multiple ways to reach consumers whom we know have interest in specific products,” said Hachette’s VP Interactive Sales Jim Keplesky. “We chose Revenue Science because they have the most sophisticated targeting capability available. We will have the ability to segment audiences not just by vehicle make and model, but now by specific visitor behavior. For example, we will be able to target consumers who have read two or more articles about a particular type of vehicle.”
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
