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Hachette Filipacchi Media’s Car and Driver is working with Revenue Science to deliver behavioral targeting services for CarandDriver.com’s advertisers beginning Monday, August 7.
According to the companies, Revenue Science’s service will enable www.CarandDriver.com to extend its in-market inventory, increasing the volume of high-value impressions available to advertisers who want to reach the company’s audience anywhere on the site.
“Revenue Science is the long-acknowledged leader in behavioral targeting for automotive media, and our new relationship will enable www.CarandDriver.com to not only expand our online inventory but to more importantly give advertisers multiple ways to reach consumers whom we know have interest in specific products,” said Hachette’s VP Interactive Sales Jim Keplesky. “We chose Revenue Science because they have the most sophisticated targeting capability available. We will have the ability to segment audiences not just by vehicle make and model, but now by specific visitor behavior. For example, we will be able to target consumers who have read two or more articles about a particular type of vehicle.”
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