The NFL Network filed a petition with the FCC on Tuesday requesting that Time Warner discuss long-term carriage and reinstatement of the Network. Time Warner recently pulled the NFL Network from its Adelphia cable systems when it acquired Adelphia August 1.
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La Quinta, the Irving, Texas hotel chain, is offering a new online game to help build brand awareness and change its image about being only a sunbelt hotel.
Ziff Davis, a publisher of Computer Gaming World magazine, recently formed a partnership with Microsoft. The partnership will rebrand the magazine into Games for Windows: The Official Magazine. A companion website for the new brand will also be created under 1UPNetwork.
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A new reality dating show on CBS.com will host Sony Ericsson and Dentyne Gum as sponsors and will include video ads and product placement.
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New ad deals are expected to arrive in the fall for ABC.com broadcast affiliates and, unlike affiliate deals at other networks such as CBS or NBC, they will not be based on a revenue-sharing model.
Circulation figures for weekly celebrity magazines are finally beginning to level off at the newsstands.
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The Parents Television Council (PTC) has requested that all advertisers pull ads from FX Network’s Rescue Me, however spokespersons from both Toyota and Chrysler state they will not be pulling the ads.
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N.C. AG Roy Cooper North Carolina Attorney General Roy Cooper filed suit in Wake County Superior Court against Buzz Telecom of Merrillville, Indiana alleging that the company used unfair and deceptive practices and violated the state’s telemarketing laws.
The Federal Election Commission has circulated a proposal that would allow political advertising to run closer to an election. The commission plans to address the matter on Aug. 29, and could vote that day.
MTV’s Laguna Beach and Nickelodeon’s SpongeBob SquarePants will be coming soon to a website near you, thanks to a deal between Viacom and Google.
Businesses can now advertise on Greyhound bus tickets and ticket jackets. Perforated reply cards are also available for direct response.
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Gannett’s Tallahassee Democrat has bought The FSView & Florida Flambeau, a student-run newspaper at Florida State University.
Eight O’Clock Coffee has launched a blog to increase brand awareness among coffee drinkers.
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By 2010, traditional TV advertising will be one-third as effective as it was in 1990, according to a study from Mckinsey & Co.
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