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The Parents Television Council (PTC) has requested that all advertisers pull ads from FX Network’s Rescue Me, however spokespersons from both Toyota and Chrysler state they will not be pulling the ads.
In light of recent episodes which depicted rape and violence, The PTC wrote letters to the carmakers asking them to cancel ads from the show, AdAge reports. When Toyota and Chrysler refused, the PTC released press releases on July 24 and August 4 criticizing both carmakers. In the press releases, the PTC referred to the show as “cultural sewage.”
On July 31, Jason Vines, Chrysler vice president of communications, faxed a letter to the PTC stating the company’s advertising was an attempt to reach a diverse audience, and it will continue to advertise, according to the article.
A statement by Toyota was brief; a spokeswoman for the carmaker said that Toyota will continue to advertise on the show.
Because neither carmaker gave the PTC the response it had hoped for, the group plans to contact its 1 million-plus members, asking members to bombard the automakers with complaints.
Dairy Queen and Alltel have pulled their ads from Rescue Me at the request of the PTC. In addition, other groups have joined the bandwagon: T-Mobile is pulling its ads from both Rescue Me and another FX Network show called It’s Always Sunny in Philadelphia. Their decision came at the request of the American Family Association who sent numerous e-mails to Robert Dotson, CEO of FX Network, complaining about the programming.
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