»
Ziff Davis, a publisher of Computer Gaming World magazine, recently formed a partnership with Microsoft. The partnership will rebrand the magazine into Games for Windows: The Official Magazine. A companion website for the new brand will also be created under 1UPNetwork.
Microsoft will expand sales through software retailers to help promote the magazine, and will have a new link to 1UPNetwork for Gamesforwindows.com, Folio reports.
In Microsoft’s effort to expand its Games for Windows brand, the partnership with Ziff will give Microsoft the ability to share the same Games for Windows trademark that will appear in stores this fall. Joanne Bradford, vp and chief media revenue officer for MSN Microsoft Corp., states that she hopes Microsoft will be seen as a partner and not a competitor among business media companies.
In May, Ziff also partnered with ESPN which will offer a new co-branded site called ESPN Video Games Channel, with video games for sports fans.
Partnerships have been a recent trend between publishers and technology companies to rebrand or extend their existing brands, according to the article.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
