»

‘Hell’s Kitchen’ Continues to Heat up on Fox

Fox’s reality show Hell’s Kitchen averaged a season high Monday night and is up 7 percent from last season among total viewers.

Conde Nast Pitching ‘Flip’ Teen Site

Conde Nast is building a new site for today’s sophisticated and ambitious teenage girls, in whose lives the online world plays an ever-more important part.

Report: Package Inserts Result in 0.35 Percent Buyer Conversions

More than 550 ecommerce companies allow other marketers to place promos into outgoing packages, and the practice can be phenomenally successful.

Agency.com Gets Slammed, Praised for Subway Pitch Video

In response to Subway’s review of its interactive account, Agency.com uploaded a 10-minute video on YouTube showing the shop’s employees trying to dissect the client’s business in preparation for the pitch.

The Media Audit Unveils Rollout Plan for Radio Measurement System

The Media Audit released its plans (PDF) yesterday to roll out its radio measurement service if it is chosen by Clear Channel Communications’ cross-industry evaluation team as the new audience measurement system.

Clear Channel Revenues Increase in Q2 Thanks to Radio

Clear Channel Communications Inc. reported lower profits in Q2 but higher-than-expected revenue increases at its outdoor and radio advertising businesses.

Nielsen Delays Release of VOD Measurement

Nielsen Media Research, which had announced plans to introduce new software last week that would enable its TV ratings meters to measure programming viewed via VOD, has postponed the release until August 20.

Sponsors Depart Following Tour de France’s Doping Disaster

Following this year’s Tour de France Winner Floyd Landis’s two positive test results for elevated testosterone levels, professional cycling is losing two major sponsors, but also stands to lose new sponsors that had likely been considering coming aboard.

iMedia Distributing CD-ROMs, with Ads, in 2 Major Newspapers

iMedia International plans to distribute CD-ROMs - which will include movie previews, music samples, video games, comics, celebrity interviews and advertisements - in the Sunday editions of the Dallas Morning News and the New York Daily News, according to the Los Angeles Times.

advertisement

Billboard Lays Off Senior Editors

Billboard laid off nine staffers yesterday as part of a larger overhaul begun when the magazine’s parent company, VNU, purchased radio trade pub Radio & Records and shut down Billboard Radio Monitor.

U.K.’s ‘Family Circle’ Bites the Dust

After 42 years of publication, Family Circle in the U.K. will cease publication.

Related topics: Planning, Women, Magazines, Europe, Buying, Print...    email this    permanent link

WakeUpWalmart Launches 35 City Bus Tour

A bus tour dubbed “2006 Change Wal-Mart, Change America” will begin a 35-city swing through the country in the hopes that it can “change Wal-Mart and change America for the better.”

Related topics: Campaigns of Note, Outdoor...    email this    permanent link

Men’s Health Claims Top Men’s Mag Title, Maxim Disagrees

Men’s Health is claiming a firat half newsstand jump of 10 percent - to an average of 542,092 - which it says unseats Maxim as America’s best-selling men’s magazine on the newsstand.

Advertisers, Actors Agree on 6% Raise, New Media Coverage

The actors unions and representatives of major national advertisers have reached a tentative agreement that extends the contract that governs the $2 billion worth of advertising in which actors appear through 2008.

Related topics: Interactive, Television...    email this    permanent link

InfoUSA to Acquire Opinion Research Corporation

InfoUSA is acquiring Opinion Research Corporation, which provides market research services to government and corporate clients in North America, Europe, and Asia.

Related topics: Acquisitions/Biz Buzz, Direct...    email this    permanent link
MARKETING JOBS
advertisement