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iMedia International plans to distribute CD-ROMs - which will include movie previews, music samples, video games, comics, celebrity interviews and advertisements - in the Sunday editions of the Dallas Morning News and the New York Daily News, according to the Los Angeles Times.
iMedia and its newspaper partners hope that the CD will allow the newspapers to sell as many as 700 video and banner advertisements on each edition of the disc.
The CD will be entitled Hollywood Preview and will be distributed to 10 million homes by the end of 2007 if iMedia’s plans to increase newspaper partnerships pan out.
Beginning in October, the New York Daily News will begin to deliver the CDs, which will bring the number of distribution to 1.4 million. The Dallas Morning News began delivery in April, and executives have said that they are pleased with initial results.
Ad revenue eventually could reach $2 per disc, which could translate into an additional $7.7 million per year in advertising for papers such as the Dallas Morning News.
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