July Sees Steep Increases for Many Direct Marketers
The Sharper Image Corp. continues to struggle, with sales sliding 17 percent in July compared to last year, but sales increased for other major direct marketers.
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The Sharper Image Corp. continues to struggle, with sales sliding 17 percent in July compared to last year, but sales increased for other major direct marketers.
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Online advertising network Burst Media has begun to offer advertisers NetStream, a PointRoll product designed to deliver streaming video ads within rich-media-enabled 300×250 ad units.
Multi-title mailer Swiss Colony announced that it has acquired Ashro Lifestyles, a cataloger of apparel and accessories for African American women, reports Multichannel Merchant.
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For the first time, at the Search Engine Strategies conference, Yahoo has publicly displayed it new search advertising platform.
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The Interactive Advertising Bureau says a group of top brand marketers are demanding audited numbers from interactive publishers.
Total magazine ad revenue for the month of July increased 3.7 percent compared to the same month last year. Ad pages were flat against July 2005 at -0.1 percent.
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Most working Americans have no idea what an RSS feed is, according to a recent survey conducted by WorkPlace Print Media.
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During Q2 earnings calls, both Lew Dickey of Cumulus and John Hogan of Clear Channel discussed 30-second radio ads.
While Clear Channel Radio posted gains in Q2, thanks in part to the Less Is More initiative which according to Clear Channel is beginning to bring gains, many other radio station groups saw declines.
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Arbitron and Nielsen Media Research are preparing to release the first data to come from the research project, dubbed Project Apollo, that is looking into the creation of a single-source, national research service based on Arbitron’s portable people meter system and ACNielsen’s Homescan technology.
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Acura is launching a new “crossover utility vehicle,” the RDX, and the campaign will be the most integrated in the brand’s history.
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Didn't make the cut Five shops have advanced in Wal-Mart’s review of its creative, interactive and media duties, while five others did not make the cut.
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The authors of a new book, ‘What Sticks,’ tracked campaigns from 36 top advertisers like Procter & Gamble, Johnson & Johnson, Unilever, Kraft Foods and McDonald’s, over five years and concluded that 37% of advertising is wasted.
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Domestic auto manufactures may be more effective in stimulating sales if they increased their advertising investment in radio, according to the finding of a study by The Media Audit, the company which is bidding against Arbitron on the U.S. electronic radio ratings contract.
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Dennis Miller will be joining Hannity & Colmes on Fox News beginning on September 13 as a contributor.
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