»
The Sharper Image Corp. continues to struggle, with sales sliding 17 percent in July compared to last year, but sales increased for other major direct marketers.
Neiman Marcus Direct, which includes the Horchow and Neiman Marcus titles, saw July sales increase 11.5 percent and Jos. A. Bank Clothiers saw a 34 percent increase in combined catalog and internet sales for July, according to Multichannel Merchant. Victoria’s Secret Direct sales for July rose 23 percent, and parent company Limited Brands - which includes Express and Bath & Body Work retail chains - saw a 10 percent increase in overall July sales.
J.C. Penney Co. direct sales were flat for the month of July, but internet sales rose 21 percent for the month, on top of last July’s 30 percent increase.
Clear Channel Radio will keep pres and CEO John Hogan on for at least five more years, and has promoted four members of its senior management team.
On the ops side, Mark Kopelman and George Toulas have been promoted to…
Sports Illustrated has created an online auction, powered by eBay, to sell some of its inventory across print, digital and events media in order to give the sales force more time to sell more effectively.
Parent company Time Inc. hopes…
Today, FreeRange launched its Mobile Publishing Platform, which boasts clients like PaidContent, Fierce Markets and The Wall Street Journal Digital Network.
The platform serves mobile coverage and branded content across BlackBerry, iPhone, Windows Mobile, Symbian and Palm devices, writes MarketingVOX.
Content is…
ABC may have a tough time keeping its No. 1 slot in the upcoming fall season. Fox, which has handily beat the competition in recent years in the later part of the season thanks in large part to hits like…
Advertisers will spend $505 million on online video advertising in 2008, according to a downward-revised projection by eMarketer, which said the significant drop was “due to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer’s benchmark…
Young Hispanics want social media that’s delivered in a bilingual environment, says Boston-based social media company Communispace.
The company reached that conclusion via a study of 1,000 consumers that looked at how Hispanic consumers participate in web-based forums. The study…
