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While Clear Channel Radio posted gains in Q2, thanks in part to the Less Is More initiative which according to Clear Channel is beginning to bring gains, many other radio station groups saw declines.
Cumulus Media posted a substantial rise in income, moving from a $5 million loss in Q2 05 to a $4.7 million gain in the same quarter this year, but overall revenue was essentially flat, MediaPost reports. CBS Radio, which recently announced about 100 layoffs and a restructuring that will include the sale of several stations in lower markets, saw an 8 percent drop in revenue from 2005.
Emmis Communications, too, is experiencing difficulty following a failed bid by CEO Jeff Smulyan to buy more than $500 million of stock back from the company’s shareholders, according to the article. He withdrew his bid late last week, which sent stock into a freefall, down 20 percent by the end of Friday afternoon.
Maribeth Papuga, senior vp and director of local broadcast for MediaVest USA, said the radio market is not showing any signs of resurgence. Part of that is because of other advertising opportunities, such as the internet and a booming outdoor market. Another problem is the fact of dissent over measurement methods, with advertisers unhappy about traditional paper diaries, Arbitron struggling to introduce its portable people meters and The Media Audit approaching the industry with a measurement system based on smart cell phone technology.
But Anne Elkins, executive vp and director of local broadcast for MediaCom, said that what really needs to happen is that radio suppliers must stand up and “make bold new noise about the medium itself.”
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
