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Most working Americans have no idea what an RSS feed is, according to a recent survey conducted by WorkPlace Print Media.
Of the respondents, 88 percent of working Americans don’t know what RSS is. Nine percent do know what RSS is, and a minuscule 2 percent said they subscribed to an RSS feed. WorkPlace Print Media’s WorkPlace Habits Study was conducted among a national sample of 1,000 U.S. employees at companies with 20-2,000 employees.
“With more than 100 million employees in the private sector, RSS providers have an enormous market opportunity,” said Dan Wheeler, director of business development for WorkPlace Print Media. “Americans spend more than 60 percent of their waking hours in the office which provides the RSS providers an advantage over the Sunday papers of the world.”
According to a Nielsen/NetRatings study last spring, the penetration of broadband - now used by 68 percent of home internet users - is helping to spur the home use of RSS feeds. That’s because, since broadband users are more likely to sit down at the computer several times a day, they are likely to want services that provide them with updates and news alerts.
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