»
The Interactive Advertising Bureau says a group of top brand marketers are demanding audited numbers from interactive publishers.
BMW, Colgate-Palmolive, Ford, HP, ING, Kimberly-Clark, Pepsi and Visa are among the top marketers that want audited numbers effective mid-2007, and measurement certified numbers in 2008, according to the IAB, MarketingVox reports. Audited and certified numbers will be the only numbers used for payment against those marketers’ interactive advertising campaigns, the IAB said. Audited numbers ensure that ad impressions are being counted accurately; certified numbers indicate that the process supporting the ad counting is consistent and reliable.
“Across all media, ANA marketers are seeking transparency and accountability in measurement, and we support the IAB for leading the charge in the interactive industry,” said Bob Liodice, CEO of the Association of National Advertisers.
“As more and more dollars migrate over to interactive, it is imperative as an industry that we continue to strive for the highest levels of transparency and validity,” said Greg Stuart, IAB CEO. “We are confident that this is just the beginning and other leading marketers will join this group presently.”
The IAB announced the Global Ad Impression Measurement Guidelines in November 2004. The guidelines address marketer and agency concerns about the need for a standardized method of measuring interactive advertising.
The goal of this initiative is to establish a set of guidelines for consistent ad server measurement: a counting methodology, an audit procedure, and an auditing and certification process. Some large publishers and ad serving organizations have already completed audits and certification against the Ad Impression Measurement Guidelines, including AOL, Atlas, CNET, DoubleClick, Univision, the Walt Disney Internet Group, Weather.com and Yahoo.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
