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For the first time, at the Search Engine Strategies conference, Yahoo has publicly displayed it new search advertising platform.
“Project Panama,” the online advertising platform on which Yahoo has pinned its hopes and which is scheduled for launch in the fourth quarter, was shown to search marketers in San Jose, reports ClickZ (via MarketingVox), adding that Yahoo also plans to introduce a new ad ranking system by the first quarter of 2007 - possibly by the fourth quarter.
“We’ll be introducing graphics and rich media, coupons, and phone calls. This will be very important in new channels such as mobile,” Product Marketing VP John Kim is quoted as saying. The new system will also deliver better targeting, according to Kim.
When selecting ad groups, advertisers can determine whether to manage contextual campaigns separately from paid search ads. They can set up A/B testing to determine the best-performing ad, get estimates of how many clicks an ad should receive for a given bid, and receive account alerts (if an advertiser has run out of money, for example). ClickZ has more details.
Potential new opportunities for advertisers, should the merger between XM and Sirius Satellite Radio clear FCC hurdles, are murky, but could include a third party service to measure listenership, according to Dennis McGuire, vp and regional broadcast director at Carat.
If…
The New York Times will deliver headlines to business and technology members of LinkedIn via a deal between the two that was announced yesterday (Monday).
LinkedIn users will receive targeted articles related to their areas of interest, according to CNET. Headlines…
A campaign promoting Islam and set to run on New York subway trains is causing a stir in the city.
Rep. Peter King, a New York Republican, is urging the Metropolitan Transit Authority to reject the ads, according to CNN. The…
Viewers who watch full-length shows say they’re more likely to watch those shows on television, according to a new study commissioned by CBS and conducted by Magid Media Labs.
Magid polled 50,000 viewers who have watched full eps of CBS…
Procter & Gamble’s new Swiffer campaign offers a money-back guarantee, the first time the brand has undertaken such a proposition.
The campaign includes three :30 spots on TV, plus a larger online media buy. Ads compare the Swiffer favorably to…
The tourism industry risks being hit with significant declines in leisure travel volume and spending, according to the findings of Destination Analysts’ bi-annual “The State of the American Traveler” survey (pdf) - MarketingCharts reports.
The top impediments to travel remain high…
