YouTube Working with Ad Networks
The online video sharing site has in the past week quietly begun working with ad networks.
»
The online video sharing site has in the past week quietly begun working with ad networks.
The new film Talladega Nights from Sony Pictures seems to have set records for brand integration at a time when product placement is already rampant.
email this
permanent link
Specialty tween retailer Justice has mailed the premiere issue of an apparel “catazine” just in time for back-to-school shopping.
email this
permanent link
Alltell Wireless customers will have access to audio streams of XM music channels beginning today.
email this
permanent link
Volvo will begin offering Sirius Satellite Radio as a factory installed option this summer, the companies announced today.
Bath & Body Works is planning its first-ever complete advertising campaign and expects to spend $30-$35 million in measured media.
email this
permanent link
MTV wanted its own YouTube, and Viacom has obliged, continuing its thrust into the digital realm; it plans to acquire Atom Entertainment in a bid to expand its online video and game holdings.
What does a media giant do when it purchases a stake in a magazine for $40 million, the wisdom of which many in the industry question? Apparently, it sells it back to the original owner for a 650 percent profit.
email this
permanent link
Viacom’s worldwide cable network advertising revenue outperformed the industry as a whole, growing 8 percent in the second quarter to $1.75 billion.
email this
permanent link
The soft ad market was to blame for Walt Disney Co.’s lack of growth from its media networks.
email this
permanent link
Summit Media Group closed its doors on June 30 due to an uncertain future in the kids’ media buying and planning business, according to 4Kids Entertainment CEO Al Kahn.
To promote its second season of Weeds, a show about a mother who peddles marijuana, Showtime Networks has placed a scent-strip in an upcoming issue of Rolling Stone.
email this
permanent link
Westwood One reported its Q2 revenues were down 8.9 percent compared to the same quarter last year.
Following in the wake of the closure of Teen People and Elle Girl comes another closing, this time of British teen magazine Sneak.
email this
permanent link
