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Bath & Body Works is planning its first-ever complete advertising campaign and expects to spend $30-$35 million in measured media.
Until now, the company, which is owned by Limited Brands, has handled creative in-house, but is now conducting a search for a full-service agency, writes Adweek. The search is being handled by Joanne Davis Consulting, which sent a questionnaire to an undisclosed number of shops last week.
The shops are being asked to return the questionnaire by Aug. 11. The field will be cut to six by Aug. 14 and agency visits will occur Aug. 23-24. Four finalists will be chosen by Aug. 29 and final presentations are scheduled for early October.
Limited Brands chose to keep its $60 million media buying duties at Interpublic Group’s Initiative following a review last year. Planning was awarded to MDC Partners’ Media Kitchen. Those relationships, as well as the relationship with OMG which works on outdoor media, will not be affected.
Limited Brands also owns Victoria’s Secret.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
