»
Specialty tween retailer Justice has mailed the premiere issue of an apparel “catazine” just in time for back-to-school shopping.
The new, 52-page catalog, called Justice, features fall styles and previews of how outfits can be put together, and was mailed to not quite 1 million girls ages 7-14, according to DM News. Tween Brands, which owns Justice, is also the owner of Limited Too; however, Justice’s prices average 25 percent lower than those of the Limited Too.
The company will send direct mail to the Justice mailing list such as birthday cards, and two more catalogs will mail during the holiday season. In 2007, Justice will mail 8 issues.
More “tween” stories:
Disney Launches Family Mobile Service
Disney Announces New Shows, Summit’s Shelly Hirsch Splits
‘High School Musical’ Knocks ‘Idol’ off Tween Stage
‘Everybody Hates Chris’ a Hit with Teens, Tweens
Disney Pulls Best-Ever Week for Girls 6-11
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
