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To promote its second season of Weeds, a show about a mother who peddles marijuana, Showtime Networks has placed a scent-strip in an upcoming issue of Rolling Stone.
The strip, in the August 24 issue, smells “as close as possible to marijuana,” according to George DeBolt, vp-media for Showtime, writes AdAge. It is meant to communicate the show and get people to look up from the magazine, he is quoted as saying.
The Showtime campaign also includes ice cream trucks that will visit concerts and other events. The trucks are dubbed Weeds Munchie Mobiles and they’ll be giving out Weeds merchandise in six cities. Street vendors will also hand out coffee in Weeds cups.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
TNT is playing around with different ad formats for its new legal drama, Raising the Bar. The drama will air without commercial breaks, and will have single sponsors aboard for each episode.
Pfizer will be the presenting sponsor of the…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
CNET has redesigned in the hopes of offering advertisers better bang for their buck. Marketers will now be able to use behavioral targeting to advertise during relevant steps within the comparison shopping process.
The site has also added more video,…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
