WSJ Ad Revenue Grows 5.8 Percent
The Wall Street Journal’s efforts to increase advertising revenue seem to have paid off in July.
The Wall Street Journal’s efforts to increase advertising revenue seem to have paid off in July.
Billboard and Clear Channel Radio announced today that they have partnered to broadcast, online and on-demand, the 2006 Billboard R&B Hip-Hop Awards show on September 8th in Atlanta.
In spite of the postal increase, direct mail performance increased 10 percent in 2005 over 2004 with approximately the same volume of mail delivered.
Ford’s “Bold Moves” campaign to revamp its stodgy corporate image and appeal to new types of consumers has made an appropriate ad buy - on 400 blogs.
Online has become the fourth-largest display advertising market in the U.K. as media consumption shifts, especially among those age 16-24, according to a report by the U.K. Office of Communications (Ofcom).
Radio listeners in the U.K. will soon be able to visually interact with their favorite shows.
Clear Channel Radio has dismissed the air staff of smooth jazz station WJJZ in Philadelphia, indicating that a format change is imminent, Radio & Records reports.
The change will likely be to another format such as rhythmic AC. Rumors of a similar format switch at sister station AC WSNU in Philadelphia have been circulated.
MetaResponse Group has been named exclusive list management firm of six new newsletter subscriber lists from The Motley Fool.
The American Association of Advertising Agencies has sent a letter to Nielsen weighing in on the matter of Nielsen’s new commercial ratings.
More than 900 illegal signs will be taken down from storefronts and private buildings across Philadelphia.
ESPN will soon become the main brand for all sports programming on ABC.