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In spite of the postal increase, direct mail performance increased 10 percent in 2005 over 2004 with approximately the same volume of mail delivered.
In fact, the bulk of customers - 51 percent - still prefer mail order over the internet, according to Aabacus’s annual multichannel trend report, Multichannel Merchant writes. The report shows a 14 percent rise in sales and transactions via direct channels in 2005 resulting in $31.3 billion in sales.
The largest categories included children’s products with an 11 percent increase over 2004, apparel and accessories (9 percent increase), gifts including general and specialty foods (7 percent), men’s products (6 percent), home decor and furnishings (5 percent), and senior products (4 percent).
Of all direct sales, 25 percent took place online compared to 20 percent in 2004, and the average order size for online orders surpassed call-centers ($116 compared to $102 respectively) for the second year in a row.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
The Atlantic magazine is launching a campaign with ads in unexpected places - on muffin displays in corner stores, on restaurant menu boards and on the shampoo shelves at drugstores - in an effort to reach media buyers in New…
Kraft and General Mills have launched word-of-mouth networks in the hopes of harnessing the positive force of chatter during a time when food prices are soaring and consumers are tightening their hold on purse strings.
General Mills has launched an…
The New York Attorney General said on Friday that he would file suit against Arbitron to halt the commercialization of its new measurement system; Arbitron was given five days to respond.
Arbitron’s response came almost immediately: the company moved its…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
More than one in three holiday shoppers - or 62.3 million adult consumers - report they begin holiday shopping before Thanksgiving, according to (pdf) new data from Mediamark Research & Intelligence (MRI), reports Retailer Daily.
Just under 36 percent of holiday shoppers say…
