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Saturdays had the highest open and click-through rates of any day of the week during the second quarter.
eROI says Saturdays had an e-mail open rate of 38.3 percent, and click-through of 5.4 percent, MediaPost reports. Sundays also had a good open rate at 37.1 percent, while click-throughs reached 5.2 percent for three days - Sunday, Monday, and Thursday. Fridays performed the worst for both open-rates and click-throughs.
When asked which day they would like to receive e-mail, recipients of business messages chose Monday and Tuesday more than any other day of the week. For personal e-mail, the most popular day was Friday - even though Friday performed worst for open and click-throughs - followed by Wednesday.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
