Google Maps Adds Local Coupons
Google’s equivalent of a local directory service, Google Maps, is now giving away coupons for local businesses.
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Google’s equivalent of a local directory service, Google Maps, is now giving away coupons for local businesses.
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Claritas and R. L. Polk & Co. have introduced a database module that allows media buyers and planners the ability to analyze cable markets using Polk’s automotive registration data.
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Restoration Hardware has launched a new brand, Brocade Home, which will premiere in September with a home catalog mailing.
Statistics Canada reports Canadian private radio airtime sales were up 9.7 percent in 2005 to $1.16 billion, the largest year-to-year increase since 1988.
Just two shops will offer final presentations to Safeway in the supermarket chain’s review for its estimated $250 million account.
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On a six-city “listening tour” concluded last month, Katie Couric - who joins CBS Evening News on Sept. 5 as anchorwoman - has told audiences that viewers want evening news programs to be an hour instead of 30 minutes.
New data that ties together the mature business of circulation and print advertising with the growing online ad business predicts that the newspaper industry could face a revenue shortfall of $20 billion by 2010.
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