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New data that ties together the mature business of circulation and print advertising with the growing online ad business predicts that the newspaper industry could face a revenue shortfall of $20 billion by 2010.
The Deadline with Destiny report, released yesterday by media research firm Outsell, predicts revenue trends for the next five years, and shows that the decline of paid circulation revenue for print newspapers will speed as 18- to 39-year-olds continue to go online for news, writes BtoB.
The report also shows that the online ad revenue growth rate of 30 percent will not be enough to replace lost print revenue.
In an effort to increase ad revenue, several major newspapers including the Los Angeles Times and the Boston Globe have recently begun accepting ads on section fronts, while the Wall Street Journal has begun offering advertising on the paper’s front page.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
