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New data that ties together the mature business of circulation and print advertising with the growing online ad business predicts that the newspaper industry could face a revenue shortfall of $20 billion by 2010.
The Deadline with Destiny report, released yesterday by media research firm Outsell, predicts revenue trends for the next five years, and shows that the decline of paid circulation revenue for print newspapers will speed as 18- to 39-year-olds continue to go online for news, writes BtoB.
The report also shows that the online ad revenue growth rate of 30 percent will not be enough to replace lost print revenue.
In an effort to increase ad revenue, several major newspapers including the Los Angeles Times and the Boston Globe have recently begun accepting ads on section fronts, while the Wall Street Journal has begun offering advertising on the paper’s front page.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
