Cell Phone Ads about to Take Off
Some of the largest wireless companies in the U.S. have begun allowing ads on their cell phone networks.
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Some of the largest wireless companies in the U.S. have begun allowing ads on their cell phone networks.
Global paid product placement spending surged 42.2 percent to $2.21 billion in 2005 with double-digit growth expected to continue in 2006 and beyond, as brand marketers scramble to effectively engage consumers worldwide, according to research released today by PQ Media, a custom media research firm.
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InStore Broadcasting Network has signed a deal through 2009 that makes ABC an advertiser and a content provider.
The third and latest wave of HD digital radio rollouts will launch 140 additional HD2 channels across 18 new local markets this fall.
A new poll from Bloomberg and the Los Angeles Times indicates that teens and young adults get much of their news from the same sources adults do - that is, local television news.
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Wal-Mart has named Saatchi & Saatchi X its agency of record for shopper, in-store and associate communications.
