»
Some of the largest wireless companies in the U.S. have begun allowing ads on their cell phone networks.
It’s not yet clear whether U.S. consumers will tolerate cell phone ads, but marketers are intrigued by the idea of it, especially the targeting abilities the platform affords - and cell phone carriers view it as a way to make up for declining revenues from voice calls. So the push is on, according to the Wall Street Journal (via MarketingVOX). For example, Yahoo and go2 Directory Systems are today announcing a deal to put Yahoo-sponsored listings on the go2 Directory local-search site carried by Verizon Wireless, Sprint and Cingular Wireless.
When users go to the go2 Directory to search for local restaurants or movie theaters, Yahoo-sponsored advertisers will show up in their result list. Also, Sprint Nextel and Verizon Wireless have been running trials of banner ads, and Sprint has also been conducting video ad trials.
Some 3-5 percent of phone users click on banner ads on their screens - higher than the 1 percent click rate of computer users, according to Jeff Janer, chief operating officer of Third Screen Media.
The average price for a 4-8-week-long banner ad campaign on a content provider’s wireless site is now $75,000 to $150,000, up from $25,000 to $50,000 last year.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
