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A new poll from Bloomberg and the Los Angeles Times indicates that teens and young adults get much of their news from the same sources adults do - that is, local television news.
Among older teens and young adults, local news is the No. 1 source of current information, while for younger teens, it is ranked No. 2 after friends and family members, according to Media Life.
The study, based on results from interviews with a nationwide web panel of 811 young adults ages 18-24 and 839 teenagers ages 12-17 conducted between June 23 and July 3, showed that the internet was actually way down on the list for news consumption.
Blogs and the internet ranked no higher than fourth for this age group.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
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CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
