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A new multicultural marketing survey would seem to confirm the notion that both African Americans and Hispanics have strong brand loyalty.
Both groups are increasingly reconnecting to their roots, cultural values and beliefs, according to Sonya Suarez-Hammond, director of multicultural marketing insights at research firm Yankelovich. The study, conducted by Yankelovich, showed that both groups are reconnecting to their heritage, with 67 percent of African Americans saying that their “roots and heritage are more important to me today than they were just five years ago,” according to Adweek. For brands, this means that they must show they understand the ethnic consumer by creating culturally appropriate messages, Suarez-Hammond says.
Moreover, 58 percent of Hispanics and 55 percent of African Americans believe it is risky to purchase a brand they are unfamiliar with. Only 42 percent of African Americans and 40 percent of Hispanics said they would purchase “private label” and generic brands if they found themselves with less money.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
