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PBS’s president, Paula Kerger, said last spring that she would explore advertising on the PBS website carefully. Now, presumably having explored its options and come to an understanding of the best way for the public broadcasting company to incorporate online ads ads, PBS.org plans to boost its online ad offerings as part of a site redesign that will launch on October 1.
In an effort to increase opportunities for advertisers, the site will display 768 x 90 leaderboard ads on its major sections, including arts, news, science, business and home. It is likely the site will sell ads on its home page as well, writes MediaPost.
PBS’s children’s site, PBSKids.org, will display 364 x 60 ads.
Sales are being handled by National Public Broadcasting’s recently revived digital division, dubbed National Public Broadcasting, Interactive. The unit was actually formed in 1999 but went dormant in 2001. It was resurrected last spring.
PBS.org may also add video to its site, and will consider bringing on charter sponsors in order to offset bandwidth costs.
Last fall, PBS pulled together a think tank to explore how PBS can survive and thrive during a time when new technology and new ways of accessing media have intersected.
More PBS stories:
PBS President Cautious about Internet Ads
PBS Gathers Think Tank, Explores Future
TV Takes to Touting Shows on Blogs
PBS Launches New Ad-Supported Channel
PBS, NPR Most Trusted News Outlets
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