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Time magazine has announced that it will shift its on-sale day from Monday to Friday, allowing it to compete head-on for advertising dollars against BusinessWeek, an important aspect of the move as newsweeklies have struggled for advertisers in the last year.
Time is in the middle of a reconfiguration, and the move to a Friday newsstand date, with the majority of subscribers receiving their issues on Saturday, will help the magazine to compete with other weekly news magazines, according to BtoB. The shift of the publication’s delivery date comes two months after Richard Stengel was named managing editor of the magazine. Stengel replaced previous managing editor Jim Kelly, who was promoted to a newly created post of managing editor for Time Inc. in May.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
