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The concept of user-generated content is apparently expanding… to include major brands, which are beginning to produce their own online content.
Anheuser-Busch is launching an in-house film and TV production company charged with making humorous shorts and sitcom-like programs for the internet and cell phones, reports AdAge (via MarketingVox). The ambitious effort could eventually branch out into full-length feature films. The country’s largest brewer is moving its top creative executive, Jim Schumacher, out of the advertising department and into the new entertainment production group.
Also, Michael Gianino, senior director of branded entertainment, is moving to a unit devoted to producing online content. He previously worked on A-B’s product-placement deal for New Line Cinema’s “Wedding Crashers.”
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
