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NBC can look forward to redeeming itself a bit in the ratings war come this fall, if online buzz about its fall season shows is anything to go by.
A new report released by PropheSEE, the online buzz monitoring arm of Interpublic’s Consumer Experience Practice, shows that four of NBC’s new shows rank among the top 5 in the amount of buzz being generated online, and the network dominated online buzz to the tune of 57 percent, writes Media Life. NBC’s Heroes, alone - a drama about people who think they have special powers - ranked No. 1, pulling in 26 percent of all buzz. ABC, as a whole, garnered only 18 percent of total buzz.
Other shows being talked about include Studio 60 on the Sunset Strip (NBC, at 20.4 percent). Vanished (Fox) was the third most talked about show, followed by NBC’s 30 Rock and Friday Night Lights.
Buzz, of course, is not always an accurate indicator of a show’s success. Case in point: The Apprentice: Martha Stewart was last season’s most-talked-about show.
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