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Magazine sales to... Web competition - apparent now for both readers and advertising - and a continued growth in the cacaphony of magazine titles took their toll in 2006, with the first half of the year showing almost 50 million fewer magazines sold from newsstands. Time showed an enormous shortfall of 24 percent. Time said it would shift publication days to Friday in hopes of mitigating the decline by appealing to weekend readers, according to Reuters.
The decline of 48.7 million magazine copies - or about 4 percent of the total newsstand sales - comes at a time of increased circulation scrutiny by advertisers and auditors. The past two years have seen several high-profile print scandals and circulation hubbubs involving exaggerated claims of paid circulation.
Magazine circulation actually increased by about 2 percent in the same time period, attributable to an increase in free circulars and inserts. Paid subscriptions fell too, also by 4 percent.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
The Atlantic magazine is launching a campaign with ads in unexpected places - on muffin displays in corner stores, on restaurant menu boards and on the shampoo shelves at drugstores - in an effort to reach media buyers in New…
Kraft and General Mills have launched word-of-mouth networks in the hopes of harnessing the positive force of chatter during a time when food prices are soaring and consumers are tightening their hold on purse strings.
General Mills has launched an…
The New York Attorney General said on Friday that he would file suit against Arbitron to halt the commercialization of its new measurement system; Arbitron was given five days to respond.
Arbitron’s response came almost immediately: the company moved its…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
More than one in three holiday shoppers - or 62.3 million adult consumers - report they begin holiday shopping before Thanksgiving, according to (pdf) new data from Mediamark Research & Intelligence (MRI), reports Retailer Daily.
Just under 36 percent of holiday shoppers say…
