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Weblogs Inc. Health and Fitness Blog Launched

AOL’s Weblogs Inc. has launched a new blog on health and wellness, writes Micro Persuasion (via MarketingVox).

Online Yellow Pages Grow, Print Declines

The Yellow Pages industry is about to release its annual usage study, according to which growth is coming from online.

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Belo Newspaper Revenue Below Expectations

Belo’s consolidated revenue increased 1.1 percent in July compared to the same period last year, but it was growth at the television group that kept those numbers positive.

Oscar Telecast Seeking New Ad Opps

As Oscar-season approaches this fall, consumers can be on the lookout for different modes of advertising for the telecast. In the past, Oscar ads have primarily been seen on the ABC network, but this year, the Academy of Motion Picture Arts & Sciences is looking to extend the brand beyond TV.

CBS Sells Texas Stations to Hispanic Radio Co.

Following its announcement in May that it intended to explore the sale of radio stations in 10 of its smaller markets, CBS Corporation has reached an agreement to sell two of its stations in Texas to Border Media Partners, LLC for $45 million in cash.

Microsoft, Facebook Sign Ad Deal

In a high-profile deal for Microsoft’s adCenter, Microsoft will provide advertising for social-networking site Facebook.

Golfsmith, Growing, Launches Tennis Catalog

Since fall 2004, Golfsmith has experienced a growth boom of sorts, increasing the number of golf and tennis stores it operates from six to 41. Now, the cataloger/retailer has added a new direct channel, launching its first-ever tennis catalog.

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Bob Costas Signs with Premiere Radio Network

Premiere Radio Networks has signed Bob Costas for a two-hour weekly radio show that will include interviews with famous athletes, celebrities and newsmakers. Costas will also offer his own commentaries.

USA Ratings Strong

USA Network continued its run, racking up high ratings again last week.

‘Vanished’ Viewers Vamoose during Viewing

Fox’s premiere of the kidnapping drama Vanished was disappointing. The highly anticipated show finished first in its timeslot, but it was up against mostly repeats, and its 3.0 average among adults 18-49 was down 19 percent from its lead-in, Prison Break.

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ABC’s ‘Primetime’ In Its Prime, But Not for Long

While ABC’s reality shows - in which the network placed great hopes - bombed for the most part this summer, one of the network’s oldest shows has been soaring. In fact, Primetime, the 17-year-old newsmagazine, has seen an average rating that is significantly higher than ABC’s overall summer average.

Fox’s $1.1 Billion Media Chores in Play

Fox Filmed Entertainment plans to consolidate global media chores for its estimated $1.1 billion theatrical and home entertainment enterprises account, about $750 million of which is spent in the U.S.

Akron Beacon Journal Dumps 25% of Newsroom Staff

In case the newspaper industry needed another sign that it is facing troublesome times, the Akron Beacon Journal has announced that it will lay off 39 newsroom employees, and that a companywide restructuring will result in additional job losses.

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