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Belo’s consolidated revenue increased 1.1 percent in July compared to the same period last year, but it was growth at the television group that kept those numbers positive.
For the newspaper group, total revenue dropped 4.2 percent, while advertising dipped 7 percent. Online advertising soared 36 percent, according to Editor & Publisher.
Belo’s chairman, president and CEO, Robert Decherd, said in a statement that June was a relatively strong revenue month. July, expected to be the softest month of the third quarter, was below internal projections.
The Belo newspaper chain includes The Dallas Morning News, The Providence Journal (R.I.), and The Press-Enterprise (Riverside, Calif.).
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Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
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Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
