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Fox Filmed Entertainment plans to consolidate global media chores for its estimated $1.1 billion theatrical and home entertainment enterprises account, about $750 million of which is spent in the U.S.
The review is being handled by search consultancy Select Resources International, which has handled searches for H&R Block, Hyundai and Wal-Mart, among others. SRI called the review a “strategic move” to bring media chores under a single umbrella by year’s end, writes Adweek.
WPP Group’s MindShare, which will participate in the review, works on Fox’s national and Canadian cable, local TV and radio buying, while Omnicom Group’s Organic handles domestic internet media assignments. It was not clear whether Organic would participate.
The review does not include chores handled by Allied, Fox’s national newspaper agency, according to the article.
Sprint will deliver live radio broadcasts of all NFL games, plus television broadcasts of eight Thursday night games on the NFL Network.
The radio coverage will begin Sept. 2; Thursday night television broadcasts will start Nov. 6.
Radio broadcasts include…
Hachette’s Home magazine is closing its doors, following a serious slip in ad pages in the first half of the year.
Ad pages for Home were down 31 percent in the first six months of 2008. Across the board, shelter…
Eight-time Olympic medalist Michael Phelps will be featured on the front of Kellogg’s Frosted Flakes and Corn Flakes boxes beginning next month, rather than on the iconic General Mills cereal that is more generally known for featuring sports greats.
The…
Timberland’s new ad agency, Leagas Delaney, has told the company that its promotion of environmental causes is distracting from its products, the Wall Street Journal reports (via Environmental Leader).
After seeing revenues decline six percent to $210 million on lower sales in…
The new editor of the Chicago Tribune, Gerry Kern, has sent a memo to staffers saying that “the experience of the news is as important as the news itself.”
The phrase is meant to offer an explanation for the changes the…
Polo Ralph Lauren will soon launch what will become one of the mobile web’s first ecommerce sites.
Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp…
